The Chocolate Ration
30 Grams Per Week
The Toronto Star has been publishing their weekly TV magazine for decades; Star Week. Up until recently the daily TV listings were presented in narrow columns, maybe five or six to a page. New TV series often had a brief synopsis of the episode’s highlights or the plot, usually with an ‘N’ in brackets to indicate a new episode. Movies usually had a one or two person cast list, the production year, and maybe the genre. There was usually useful information along with the bare listings. It was helpful.
Suddenly they changed to a tabular format with no room for descriptions or synopses. I am not a married-to-the-past traditionalist in any way (ask anybody) and I usually take things like this on a case by case basis. This time, the old way was better.
25 Grams Per Week
A week or two after they made the change they had the gall to tell us in a short article on an inside page of the Saturday Star that people had expressed the opinion that they preferred the tabular format. (Well, nobody asked me. Harumph.) As before they have a section for daytime listing that vary only slightly from day to day, but now they only have a single page for weekday primetime, with almost no detail, then at the back, late night weekdays. Often all we know about a movie in a particular timeslot is that it is a movie, because it just says ‘Movie’, especially in the late night listings. After a few weeks - responding to kudos, I’m sure - they added a sort-of highlights box with synopses of that night’s popular shows’ episodes, maybe Gray’s Anatomy, House or Heros, but forget the others. It’s better now though.
No, it’s cheaper. In more ways than one. The new format reminds me of nothing other than those free regional ad-driven TV magazines you used to find all over the place that had no room for details because of all the ads. This isn’t quite that bad, but you can see the resemblance. It isn’t better; it’s a rip-off, a cop-out and a fuck-up. It’s an increase in the chocolate ration.
Why the title of this post? It’s a reference to Orwell’s 1984, and Winston Smith’s task of trying to rewrite history by spinning the fact that the chocolate ration went up from 30 grams per week in 1983 to 25 grams per week in 1984.
‘Nuff said?